Learn Brand Strategy and Design principles

Learn brand strategy and design

Learn more about the process of developing your brand story, brand strategy and design principles and more.

The Top 6 Marketing Mistakes To Avoid for Business

There are several common mistakes that businesses make when marketing themselves. Here's some things to avoid.

Creating your brand voice

There's no question that developing a strong brand voice is important for any business. But what does that mean, exactly? And how can you go about creating a voice for your company that will resonate with customers?

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Creating customer loyalty with storytelling

Stories can help to create an emotional connection with customers, and this can be a powerful motivator for them to return to a business. Use these tips, to create stories that build a stronger connection.

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Four different types of brand storytelling

There are many different types of brand storytelling, and each has its own benefits and drawbacks, but they all have the same ultimate goal: to create a connection with the consumer.

5 elements of a compelling brand story

A great brand story can help you connect with customers, differentiate your brand from the competition, and create a lasting impression. But what makes a great brand story?

An open book with the words 'grow your business by telling your story'

Why storytelling is an important tool for business

Storytelling is one of the oldest and most effective forms of communication. And it’s one of the most powerful business and marketing tools today. So, why is storytelling so important for business?