ABOUT ME
15+ years experience in brand and design.
Stories that matter, for brands that matter. That's my mission. To help purpose-driven businesses find their voice and tell their stories through impactful brand and design.
I thrive on meaningful work that fuels both client growth and my own. Based in the Brisbane and Sunshine Coast area, I've spent 15+ years in the brand, design, marketing and the digital space working across various sectors.
I thrive on meaningful work that fuels both client growth and my own. Based in the Brisbane and Sunshine Coast area, I've spent 15+ years in the brand, design, marketing and the digital space working across various sectors.
The MATTER™ Framework
The MATTER™ framework is the foundation of your brand story. Together, we will evaluate how your brand creates impact across these four critical dimensions.
1
Practically
MATTER
Practical
The tangible problems you solve and the concrete value you create through your products, services or mission.
3
Culturally
MATTER
Culture
The conversations you influence, the mindsets you shift, and how you contribute to broader social understanding.
4
Future
MATTER
Future
Your vision for tomorrow and how your work actively contributes to creating that preferred future.
Most businesses tell what they do. Exceptional brands show why they matter. Here's how we will achieve that.
Services
Services
Discovery
I learn your business, your market, your challenges, and your aspirations through key stakeholder interviews and a strategy workshop.
Strategy & Positioning
With insights from discovery, we define your strategic foundation: your unique positioning, core story, audience understanding, and the MATTER framework assessment.
Story & Messaging
We craft the narrative architecture, the key messages, tone of voice, and story structure that will connect and resonate with your audience.
Identity & Design
Visual identity, brand assets, and design systems that express your story visually and work across every touchpoint.
Implementation & Launch
Brand guidelines, asset creation, rollout planning, and team training to make sure your brand launches with clarity, confidence, and momentum.
Building YOUR brand story
Services
Brand Experience
No pressure, just possibilities. Let's explore your brand's future together.
Book a free brand consult