Here’s the best branding advice you’ll ever ignore.
Not because it's bad advice. Because it requires patience, and we live in a world that rewards speed.
Stop treating branding like it’s a marketing campaign.
I watch businesses change their logo, update their website, post consistently for three weeks and then wonder why nothing's changed.
Because here's what they're really doing: they're treating their brand like a task to complete rather than a relationship to build.
And relationships don't work like that.
Think about the brands that actually matter to you.
Those brands didn't win you over with a single clever post or a redesigned website.
They earned your attention over time.
Through consistency, by showing up, and by proving they understand something about you.
They became significant not by shouting louder, but by mattering more.
So stop treating brand like a marketing initiative.
It’s not something you launch, or measure in weeks or months.
Your customers aren't looking for another campaign.
They're looking for something worth caring about. Someone that understands them. Something that matters.
That takes time.
I’m sure it’s more time than you want it to take.
More time even than feels comfortable.
But it's the only advice that actually works.
