Overview
As a new player in the IT services space, Enigma wanted to be seen as reliable, approachable, and innovative. They came to me for help crafting a brand strategy, story, and identity that would bring this vision to life.
Enigma Global Technologies is built on the promise of simplifying tech. They don't just fix problems—they prevent them. I collaborated with Enigma to shape a brand that’s reliable, clear, and effortlessly powerful. Their goal is simple: to enable clients by making technology work, so they can focus on what matters most.
The challenge
The challenge was to create a strategy and identity that would not only highlight their expertise but also convey their people-first mindset. We needed to develop a brand story that cut through the noise, an identity that felt modern and approachable, and a visual language that set them apart from the usual tech clichés.
We had to show potential clients that Enigma could handle their tech issues seamlessly, with solutions that are simple and reliable.
The solution
Their goal is simple: to enable clients by making technology work, so they can focus on what matters most. We identified this core attribute of technology as an enabler, which became the theme of our story leading to the vision and tagline — "Tech that works, so you can."
The colon icon in the logo is a nod to coding, symbolising a command or action. It also represents the start of a new idea. Through striking visuals, a clear story, and practical solutions, the brand embodies Enigma’s promise of tech that works, so you can. This new identity speaks to Enigma’s expertise, but more importantly, to the trust they build with their clients.
By marrying strategy with design, we built a brand for Enigma that communicates their reliability and expertise in a way that feels accessible and authentic.
The story
Our story is about making technology simple, intuitive, and effective. By solving problems before they arise and enabling businesses to run smoothly, Enigma transforms IT from a potential burden into a powerful enabler. Whether it's through automation, zero-touch support, or smart solutions that ‘just work,’ Enigma ensures their clients can do what they do best without distraction.
The result
Enigma now has a brand that truly reflects its mission: providing IT that just works. The new identity, anchored by the tagline “Tech that works, so you can,” positions them as a reliable partner who takes the hassle out of technology. With a clear strategy, a compelling story, and a visual design that stands out, Enigma is ready to connect with their audience in a meaningful way.