Overview
I was proud to be a key member of the project team for Vitality Village as well as take on the role of Marketing Manager. Working alongside talented members of JSA Creative in Brisbane we developed an engaging, colouful brand identity. My work involved developing a Marketing and Content Strategy, building a brand identity including vision and mission statements and applying a tone of voice, and working closely with the CEO to create resources, videos and other promotional content to attract tenants and project partners.
The challenge
The traditional approach to healthcare often falls short, failing to truly address the interconnectedness of physical, mental, and social wellbeing. Communities lacked a collaborative haven where diverse stakeholders could work together to innovate and promote holistic health solutions.
The solution
Enter Vitality Village – a pioneering model redefining community health. This five-story hub was to bring together a dynamic ecosystem of stakeholders: healthcare providers, wellness practitioners, businesses, and community members. Its focus? Facilitating cross-pollination of ideas, knowledge exchange, and collaborative innovation for tangible health and wellbeing advancement.
My Role:
Key Project Team Member: My expertise in marketing and communication was instrumental in shaping Vitality Village from the ground up.
Branding & Content Strategy: I led the development of a compelling brand identity, meticulously crafting vision and mission statements, and refining the brand's tone of voice to resonate with diverse stakeholders.
Marketing Leadership: Spearheaded all marketing initiatives, including PR, media outreach, video production, and content creation.
The story
Vitality Village should not be defined by what it ‘is’ but rather by what will be ‘needed’. Vitality Village is an innovative response to changing or emerging health and wellness needs in the community.
Vitality Village’s innovation culture champions agility and freedom to address both local and the world’s ‘wicked’ health and wellness problems in our community. Vitality Village cultivates the confidence to strive for a better future.
The result
Pre-Launch Success: My efforts secured an impressive 70% tenancy rate before the building even opened, showcasing the project's value proposition and attracting key partners.
Strong Local Reputation: Vigorous campaign management established Vitality Village as a vital community hub and leader in the health and wellness landscape.