A full-service brand offering. From the strategic thinking, to the day-to-day systems and tools your team actually uses.

Strategy & Messaging

Strategy is the thinking that shapes everything else. Get clear on who you are, what you stand for, and how to talk about it.

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Visual Design & Identity

Your visual identity is often your first impression. We make sure your logo, colour, type, and everything visual is designed to work together.

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Guidelines & Systems

From guidelines, to scripts, systems and everything in between, we make sure you have everything your team needs to stay consistent without asking.

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Templates & Assets

Less starting from scratch, more getting on with it with ready-to-use templates that keep your brand consistent across all touchpoints.

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Brand Audits & Health Checks

Regular brand health checks and audits ensure we know what's working, what isn't and what the priorities are.

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Ongoing Support

A brand partner and senior strategist you can call on when you need them offering consistent guidance without the cost of a full-time hire.

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We're not an agency. We're not here tally up billable hours or wrap up projects and move on. For a fixed monthly cost, we work alongside your team as an extension of it, providing senior-level strateguc brand guidance without the overhead of an agency or a full-time hire.

Your team stops guessing and starts moving faster, with clear direction and ready-to-use tools.

Your brand stays consistent across every channel, every touchpoint, and every team member.

Access to senior-level thinking without the overhead of a full-time hire or the churn of an agency.

how we work

One point of contact, a small number of clients, and the kind of attention most agencies can't offer. We provide ongoing support to keep everything consistent so twelve months from now, your brand looks and sounds even better.

Two people sitting with laptops in a modern room with large windows and plants.

“Adam is an extremely insightful and expert brand strategist. Focusing on building the story and bringing the vision of our new brand to life, following a successful rebrand last year, he really understood what we needed to achieve. Extremely professional and a pleasure to work with.”

Georgie Bird, Marketing Lead

Save time and enable your team. We give your team the tools and direction to represent your brand with confidence, without adding to their workload.

Audit and assess

We begin by working closely with your team to assess your brand as it stands today, interrogate each touchpoint in your business and clarify the challenges, gaps, inconsistencies, and opportunities.

Align and consolidate

We start with the foundations. We'll develop a custom brand strategy, create guidelines, systems and templates your team can actually use as well as provide any necessary training.

Maintenance and ongoing support

Unlike other agencies, we don't treat brand as a project. That's what leads to neglect, brand drift, and wasted investment. We provide ongoing support to keep your brand consistent as you grow and keep building upon what's there.

See if we're a good fit

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What changes?

Outcomes

Clarity

A clear brand strategy which provides clarity to you and your team. We offer senior-level strategic direction at a fraction of the cost, so you can spot brand problems before they affect your business.

Confidence & Consistency

We enable your team to move faster and stay consistent, with everything they need in one place - clear guidelines, ready-to-use templates, and someone to ask when they're not sure.

Everything your brand needs. Nothing it doesn't. One partner for every part of your brand, to help you go from clarity, to impact and beyond.

Strategy & Messaging

Monthly strategy sessions to keep your team aligned. We gain a full understanding of your business, develop a clear brand strategy, work on messaging, positioning, and the bigger picture so we have a foundation upon which all the other work we do is based on.

Initial brand strategy development

Ongoing monthly strategy sessions

Messaging framework development and refinement

Positioning and brand story guidance

Content and campaign direction

Brand Identity & Design

Strategic management of your visual brand. We're not a production studio, but each month we will produce new templates and assets for your team to use. We guide design decisions, review creative work, and make sure everything looks like it belongs together.

Creative direction and design review

Visual identity guidance

Feedback on collateral before it goes live

Access to our design team for larger projects (priced separately)

Guidelines & Systems

Your brand guidelines should be a tool your team actually uses, not a PDF gathering dust. We help you build, maintain, and evolve the systems that keep your brand consistent such as your brand asset library which allstaff will have access to. This is an organised library of tools, templates, assets and guidelines organisation wide. Guidelines that go beyond which colours or fonts to use will ensure your teams stay aligned and on-brand.

Brand guidelines development and updates

Internal brand documentation

Culture and values articulation

Systems that scale with your team

Templates & Assets

Your team shouldn't have to start from scratch every time they need a presentation, a social post, or an internal document. We create and maintain templates so they can move faster and stay consistent and on-brand.

Ready-to-use templates for all teams

Brand asset library

Internal communications templates

Onboarding materials and talking points

Brand Auditing

You can't improve what you don't measure. We regularly assess how your brand is showing up what's working, what's drifting, and what needs attention.

Quarterly brand health assessments

Competitor monitoring

Content and collateral review

Honest feedback on what's working and what's not

Ongoing Support

You've got a brand partner on call. Whether it's quick questions about whether this headline is aligned with your tone of voice, or content reviews before you publish that social media post or campaign, you don't have to wait for a scheduled meeting to get help.

Priority email and phone support

Fast response times

Team training sessions

Content review

Continuous improvement

Frequently Asked Questions

What's the commitment?

Brand Matters is a minimum 12-month partnership. Building and growing a brand, and developing consistency across an entire organisation doesn't happen in a few weeks. It takes time to embed foundations, build team capability, and see the compounding effect of showing up the same way, over and over.

Can I use Brand Matters alongside an agency?

Absolutely. Brand Matters handles the ongoing strategic support, and if you're working with an agency on a bigger campaign, we'll make sure everything stays aligned. That said, most things you'd go to an agency for, we can do in-house with our strategy and design teams, just priced separately.

What if I need additional design work done?

Brand Matters is strategic support, not production, so design work outside our already generous inclusions aren't included in the monthly fee. But as a member, you get access to our design team who can take on additional projects. Same people, same understanding of your brand, just scoped and priced separately.

How many people from my team can be involved?

As many as you need. We work across marketing, comms, sales, people and culture and whoever touches the brand. However, we recommend not having too many points of contact. But we are happy to discuss your needs and requirements with you when we get started.

What happens at the end of the 12 months?

Nothing at all! Most clients continue on with growing and strenghening their brand and their teams. If you don't wish to continue with the program, you'll have stronger foundations, and better systems.

Still have questions? Get in touch with our support team and we'll discuss your unique requirements.

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Our dedicated brand management program.