Brand Matters™ vs a Brand Agency | Ongoing Brand Management

Q: Can I use Brand Matters alongside an agency?

Absolutely. Brand Matters handles the ongoing strategic support, and if you're working with an agency on a bigger campaign, we'll make sure everything stays aligned. That said, most things you'd go to an agency for, we can do in-house with our strategy and design teams, just priced separately.

Q: What if I need design work done?

Brand Matters is strategic support, not production, so design work outside our already generous inclusions aren't included in the monthly fee. But as a member, you get access to our design team who can take on additional projects. Same people, same understanding of your brand, just scoped and priced separately.

Q: What if I need a full rebrand or brand strategy?

We do that too. Larger projects like rebrands or foundational brand strategy are scoped and priced separately for members and delivered by our strategy and design teams. Brand Matters is what supports it during and after to maintain and apply it.

Q: What's the commitment?

Brand Matters is a minimum 12-month partnership. Brand consistency doesn't happen in a few weeks. It takes time to embed foundations, build team capability, and see the compounding effect of showing up the same way, over and over.

Most brands are built with care and then left to look after themselves. The Brand Matters™ Program gives you ongoing strategic support that keeps your brand consistent, your teams capable and your foundations strong.

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A brand needs ongoing attention for the long-term.

Understanding that builds over time

We get to know your brand, your history and your goals, and that understanding grows every month. You won't need to brief us from scratch each time you need help.

Better brand decisions

Our focus is helping you make better decisions about your brand and supporting your teams to do the work well, rather than producing things on demand.

See how the program works

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What sets us apart

Relationship

Ongoing partnership

Deep knowledge of your business

Works alongside your team

Work directly with a senior brand strategist as your point of contact

Approach

Strategic guidance

tick

Proactive advice and support

Builds your team's capability

Content and campaign review

Momentum and Transformation plans

Email and phone support

Monthly strategy sessions

Quarterly brand health assessment

Continuous improvement included

Competitor monitoring included

Momentum and Transformation plans

Internal branding support included

Not sure which plan suits your organisation? Let's talk it through.

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Cost and commitment

Predictable monthly fee

On a retainer

Scope creep risk

Never

High

Value that compounds the longer we work together

See what each plan includes

Compare the Alignment, Momentum and Transformation plans.

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Every Brand Matters™ plan draws on the same six areas of support, from strategic direction to the templates your team uses every day.

Strategy & Messaging

Strategy is the thinking that shapes everything else. Get clear on who you are, what you stand for, and how to talk about it.

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Visual Design & Identity

Your visual identity is often your first impression. We make sure your logo, colour, type, and everything visual is designed to work together.

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Guidelines & Systems

From guidelines, to scripts, systems and everything in between, we make sure you have everything your team needs to stay consistent without asking.

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Templates & Assets

Less starting from scratch, more getting on with it with ready-to-use templates that keep your brand consistent across all touchpoints.

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Brand Audits & Health Checks

Regular brand health checks and audits ensure we know what's working, what isn't and what the priorities are.

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Ongoing Brand Management

A brand partner and senior strategist you can call on when you need them offering consistent guidance without the cost of a full-time hire.

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"It's rare to work with someone who understands (and can deliver on) both design and strategy work. Over-delivered on everything, and put my business in a much better place. 100% recommend."

Ryan McGrory

Founder, exsona

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Beyond the monthly fee

Support for the bigger work too

Design help when you need it

Brand Matters™ members get access to our design partners for production work, collateral, assets and bigger builds. It's priced separately, and you skip the search for someone who already understands your brand.

Rebrands and brand strategy projects

When you need a rebrand, a new identity or a brand strategy from the ground up, we deliver it as a standalone project with its own scope and price, separate from the monthly program.

Frequently Asked Questions

Can I use Brand Matters™ alongside an agency?

Yes. The Brand Matters™ Program handles the ongoing strategic support, and if you're working with an agency on a bigger campaign, we'll make sure everything stays aligned with your brand. Much of what you might take to an agency we can also deliver with our design partners, priced separately.

What if I need design work done?

The program focuses on strategic support, and the monthly fee covers the templates and reviews included in your plan. For other design work, members get access to our design partners, who already understand your brand. That work is scoped and priced separately.

What if I need a full rebrand or brand strategy?

We do that too. Rebrands and foundational brand strategy are scoped and priced as separate projects. The Brand Matters™ Program then supports the new brand during and after the launch, so it's applied well and stays that way.

What's the commitment?

The Brand Matters™ Program is a minimum 12-month partnership. Consistency takes time to build, because foundations need to be embedded, teams need to build capability, and the benefits compound when you show up the same way over and over.

Still have questions? Get in touch and we'll talk through what your organisation needs.

Get in touch

Brand Matters™ vs brand agency

Built for what comes after.

Built for the long game, not the quick win.

Most brands are built with care and then left to look after themselves. The Brand Matters™ Program gives you ongoing strategic support that keeps your brand consistent, your teams capable and your foundations strong.

A brand needs ongoing attention for the long-term.

Understanding that builds over time

Better brand decisions

What sets us apart

Embedded support

One predictable fee

Teams that grow more capable

Relationship

Approach

Cost and commitment

See what each plan includes

Strategy & Messaging

Visual Design & Identity

Guidelines & Systems

Templates & Assets

Brand Audits & Health Checks

Ongoing Brand Management

"It's rare to work with someone who understands (and can deliver on) both design and strategy work. Over-delivered on everything, and put my business in a much better place. 100% recommend."

Beyond the monthly fee

Support for the bigger work too

Design help when you need it

Rebrands and brand strategy projects

Frequently Asked Questions

Can I use Brand Matters™ alongside an agency?

What if I need design work done?

What if I need a full rebrand or brand strategy?

What's the commitment?