our journal

News, notes and insights.

Notes from us. Mostly about brand. Sometimes about everything else.

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Why most rebrands fail and what to do about it

The power of questions nobody is asking

Branding as a compounding investment

The best branding advice you'll ever ignore

25 questions to transform your brand strategy

Client story: The case for slow AI in a world obsessed with speed

Building a strong brand with a limited budget

Brand equity: How to measure your brand's value

How to raise $1M for your non-profit or charity

Your new brand partner.

Great work starts with a good conversation.