Brand Matters vs Brand Agency

Senior expertise. Without the salary

All the strategic support, none of the overhead.

Brand Matters gives you experienced brand leadership and dedicated brand management at a fraction of the cost.

Everything you need, for less

Experience from day one

No onboarding period. No learning curve. No months of getting up to speed. You get someone who's done this before, across multiple brands, ready to add value immediately.

Objectivity you can't get internally

An outside perspective identifies blind spots internal teams often miss. Your team handles implementation while we provide strategic direction. We partner closely with your existing team rather than replacing their efforts

More about us

Two people smiling and leaning over a table reviewing a color chart next to a laptop.

What sets us apart

b

Senior-level thinking

Senior strategic direction at a fraction of the cost

b

No management required

No reviews, no check-ins, or oversight needed.

b

Breadth of experience

Insight from working across industries and brands

Cost

No salary, super or benefits

No management overhead

No HR responsibilities

No recruitment or equipment costs

Risk

No risk of a bad hire

If you pay extra

No training investment that leaves

No long-term employment obligations

b

Let's discuss a custom approach to suit your unique requirements.

Speak to us

Capability

Senior strategic brand expertise

When you pay $130K salary + benefits

Breadth across industries

Depending on hire

Access to design, web and strategy team

Objective, external perspective

Community of other members to learn from and collaborate with

See a full list of services

See all included services for program members

Our Services

c

e

a

A man seated on a chair leads a workshop with five attendees in a bright room with large windows and a TV display.

how it works

What would a hire actually cost you?

More than just salary

A brand manager salary is $100–130K+. Add super, leave, equipment, software, training, management time, and recruitment fees and you're well beyond what Brand Matters costs. For less, you get senior expertise without the overhead.

And if it doesn't work out?

A bad hire costs you months of lost time, recruitment fees, and starting over. With Brand Matters, you get a proven partner from day one — no gamble, no reset.

Frequently Asked Questions

Is Brand Matters really cheaper than hiring?

Significantly. A mid-level brand manager costs $80–120K in salary alone. Add super, leave, equipment, recruitment, and management time, you're looking at $100–150K+ all in. Brand Matters gives you senior-level strategic support for a fraction of that.

What if I need more hands-on support than Brand Matters provides?

Brand Matters members get access to our design and strategy teams for additional work, priced separately. So if you need more capacity for a season, you can scale up without hiring.

Can Brand Matters really replace a full-time person?

Yes. We handle the thinking, the guidance, the systems, and the support. What we don't do is sit in your office full-time or handle high-volume production. If you need someone in-house for execution, we can work alongside them.

What's the commitment?

Brand Matters is a minimum 12-month partnership. Brand consistency doesn't happen in a few weeks. It takes time to embed foundations, build team capability, and see the compounding effect of showing up the same way, over and over.

Still have questions? Get in touch with our support team and we'll discuss your unique requirements.

Get in touch

THE Brand Matters™ PROGRAM

Brand management for brands ready to matter more.

*Limited availability.

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