Visual Identity & Design

A brand that looks as good as it performs.

Visual identity consistency across every touchpoint.

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Guidance for the visual direction of your brand, review the work before it goes live, and confidence everything looks like it belongs together.

Creative direction

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Strategic oversight of how your brand looks and feels. We guide visual decisions so your team and any external partners stay aligned and on brand.
Visual direction and guidance
Design decision support
Creative oversight for campaigns

Production & review

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Consistency is about being recognisable. When your brand looks the same everywhere, people start to trust it.
Collateral and asset review
Brand alignment checks
Quality and consistency feedback

Identity maintenance

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Brands evolve. We help you manage that evolution, keeping your visual identity fresh without losing what makes it recognisable.
Visual identity guidance
Design system oversight
Evolution without losing consistency

The crucial first impression

Adam Adra logomark
Recognition that builds trust
Better work, less rework
Consistency and quality
Consistency is about being recognisable. When your brand looks the same everywhere, people start to trust it.
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WHY CHOOSE US?
Why Brands Choose Us
Your brand matters to you. We're here to help make sure it matters to others too.
50+
Brands developed or managed
15+
Years of branding experience
98%
Client satisfaction
FAQ's
We already have brand guidelines. Why do we need this?
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Guidelines only work if people follow them. Most don't get opened after handover. We make sure your team actually uses them, and we create the tools that make it easy.
Can our team create their own materials with this?
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That's the point. We build templates and systems so your team can move fast without compromising consistency. You shouldn't need to wait on a designer for every social post or presentation.
What does visual identity cover?
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It's about how your brand looks across everything you put out. Design direction, templates, and making sure your visual identity stays consistent no matter who's creating what.
What kind of work can we expect?
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It depends on your tier and what your team needs most. Could be production of templates like presentations, social tiles, internal documents, or design review of campaign assets or materials you've produced internally. We prioritise based on what will have the biggest impact.
Still have questions? Get in touch with our support team and we'll discuss your unique requirements.
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Trusted by these leading Australian brands
The Wellbeing Designer Logomark
The Wellbeing Designer Logomark
"It's rare to work with someone who understands (and can deliver on) both design and strategy work. Over-delivered on everything, and put my business in a much better place. 100% recommend."
Ryan McGrory
Founder, exsona
THE Brand Matters™ PROGRAM
Brand management for brands ready to matter more.
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More services
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Strategy & Messaging

Strategy is the thinking that shapes everything else. Get clear on who you are, what you stand for, and how to talk about it.
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Visual Design & Identity

Your visual identity is often your first impression. We make sure your logo, colour, type, and everything visual is designed to work together.
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Guidelines & Systems

From guidelines, to scripts, systems and everything in between, we make sure you have everything your team needs to stay consistent without asking.
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Templates & Assets

Less starting from scratch, more getting on with it with ready-to-use templates that keep your brand consistent across all touchpoints.
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Brand Audits & Health Checks

Regular brand health checks and audits ensure we know what's working, what isn't and what the priorities are.
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Ongoing Brand Management

A brand partner and senior strategist you can call on when you need them offering consistent guidance without the cost of a full-time hire.
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