The Brand Matters Program
The brand support you need, without the overhead
The Brand Matters Program gives your team ongoing expert guidance and support, bringing a fresh outside perspective backed by 15+ years of hands-on brand leadership experience.
Choose your level of brand support
Most businesses tell you what they do. Exceptional brands show why they matter. Spaces are strictly limited to ensure focused attention.
Expert Guidance
Senior-level strategic direction at a fraction of the cost. Your brand grows and adapts alongside your business goals.
How It Works
I partner closely with your existing team rather than replacing their efforts to provide additional support and strategic direction.
Business Impact
A stronger brand that delivers measurable business growth. Stand out from competitors and make decisions faster.
Brand Alignment Package
$1,000/month
Ideal for
For businesses seeking to establish a unified brand look and feel with clear strategic guidance.
Ready-to-use templates for everyday communications
Email support for brand support questions
Monthly brand check-ins to keep your strategy on track
Quarterly Brand Health Assessment
Implementation support and review of brand guidelines and assets
Brand Momentum Package
$2,500/month
Ideal for
For growing businesses ready to use their brand as a competitive edge and unite their teams around a shared vision.
Expanded template collection for all your communications
Priority email support for brand support questions
Monthly strategy session with key team members
Quarterly Brand Health Assessment
Implementation support for brand guidelines and assets
Complete organisation of your brand assets into an accessible, searchable Brand Asset Library
Hands-on training to help your team become brand champions
Competitor monitoring
Content Review
Brand Transformation Package
$5,000/month
Ideal for
For ambitious businesses experiencing major growth or change, ready to establish market leadership with a powerful brand that creates lasting advantage and looking for a more hands-on approach.
All the benefits of the Momentum package +
Comprehensive suite of templates covering all internal and external communications needs
Priority Email + Phone Support
Creative direction and strategic guidance for all major campaigns and brand expressions
Ongoing refinement of your brand story, messaging, and positioning strategy
Regular audits of all web and digital touchpoints including website and social media accounts
Built on the MATTER™ Framework
Every brand health assessment and strategic recommendation is grounded in my proprietary MATTER Framework—evaluating how your brand creates significance across four critical dimensions:
1
Practically
MATTER
Practical
The tangible problems you solve and the concrete value you create through your products, services or mission.
3
Culturally
MATTER
Culture
The conversations you influence, the mindsets you shift, and how you contribute to broader social understanding.
4
Future
MATTER
Future
Your vision for tomorrow and how your work actively contributes to creating that preferred future.
No pressure, just possibilities. Let's explore your brand's future together.
Book a free brand consult