Bringing the smile back to workplace culture

exsona helps organisations improve workplace culture and how businesses attract, retain, and engage their people. The work is deeply human, grounded in psychology, relationships, and the simple idea that happy employees do better work. The business had built real experience and industry recognition. But the brand wasn't communicating that. It didn't reflect how established they'd become, or the energy behind the work. There was a gap between reputation and presentation.

We ran a brand strategy workshop to get clear on who exsona's ideal clients and employees actually were, and what would resonate with them. From that foundation, we developed a new vision, new values, and a brand story to underpin everything going forward.

"We help improve culture and wellbeing at work with simple strategies that put smiles on faces and results on the board."

The identity was designed to put happiness front and centre. The smile is the simplest possible expression of what they stand for. A simple, iconic mark that instantly signals what the brand is about. The colour palette brought in vibrant colours to stand apart from the neutral tones that dominate the space. A fingerprint motif was woven throughout as a nod to individuality and the idea that every employee leaves a mark.

The result is an identity that finally matches the experience and reputation exsona had built. A brand that stands out, makes you smile, and reflects the human-centric philosophy at the core of the business.