A museum with no walls that turns hate into understanding

The Museum of Sticks and Stones isn't a building you can walk into. It's a non-profit that uses art, play, history, and education to help people understand hate, where it comes from, how it spreads, and what it takes to build something better. Their work sits at the intersection of mental health and social change, creating tools and experiences that foster empathy across lines of difference. It's ambitious, important, and hard to explain in a sentence.

Our mission is to foster common ground for all, and equip everyday people to see the human in one another.

The foundation of a strong, resilient society lies in understanding. Through their programs, the Museum offers a space for diverse perspectives to meet, helping people challenge their biases and build more compassionate communities. It's ambitious, deeply human work. The kind that deserves a brand and voice that matches.

We helped shape how the organisation presents itself to the world. The messaging, the tone, the way the story is told. A brand that could carry the weight of the mission and communicate it clearly to funders, partners, and the public.

While MoSS doesn't yet have a physical museum space, we wanted to emulate this in digital form with a digital experience that would b e powerful, resonant and relatable. We built the MoSS Story Project. It features real accounts of online bullying and harm. The kind that happens when people hide behind screens. To tell that story visually, we designed a silhouetted image reveal. Faces only become visible as you engage with the content. It's a small detail, but it captures something important: how anonymity online makes it easier to dehumanise others. The design doesn't just support the message — it is the message.

Since we first developed language, humanity has shared stories. The MoSS Story Project captures and shares the stories of people from around the world, covering hate, love and what it means to be human.

You can visit the MoSS Story Project page here, or visit the full website to get the complete digital museum experience here.

For an organisation doing work this important, perception matters. How people encounter the brand shapes whether they engage, support, or walk away. The Museum now has a presence that reflects what they stand for — and invites others to stand with them.