our journal

News and insight.

Notes from us. Mostly about brand. Sometimes about everything else.

categories

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Brand equity: How to measure your brand's value

How to raise $1M for your non-profit or charity

How to build a brand that matters in 2025

How to develop a unique and memorable brand in 2024

Branding on a Budget: Cost-Effective Strategies for Non-Profits

Building your brand's personality with brand archetypes

How to find your brand's voice and make it your strength

Your new brand partner.

Great work starts with a good conversation.