our journal

News and insight.

Notes from us. Mostly about brand. Sometimes about everything else.

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Why most rebrands fail and what to do about it

Branding as a compounding investment

25 questions to transform your brand strategy

Building a strong brand with a limited budget

Rebrand vs refresh: Making the right decision for your business

What is branding?

What actually sells: The product or the brand?

What is brand strategy? A simple guide

Why people pay more for brands than products

Four different types of brand storytelling

Why customer experience is key to building your brand

How storytelling creates customer loyalty

Should you rebrand? A practical guide

Your new brand partner.

Great work starts with a good conversation.