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our journal
News and insight.
Notes from us. Mostly about brand. Sometimes about everything else.
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Why brand keeps losing the budget fight
Insights
30.09.2026
The bystander effect is destroying your brand
Insights
06.05.2026
Brand strategy vs brand identity: Why the order matters
Insights
06.03.2026
Branding isn't a project, it's a practice
Insights
24.01.2026
Why most rebrands fail and what to do about it
Insights
29.11.2025
Branding as a compounding investment
Insights
04.11.2025
25 questions to transform your brand strategy
Insights
15.09.2025
Building a strong brand with a limited budget
Insights
21.02.2025
Rebrand vs refresh: Making the right decision for your business
Insights
29.01.2025
What is branding?
Insights
26.12.2024
What actually sells: The product or the brand?
Insights
17.07.2024
What is brand strategy? A simple guide
Insights
09.05.2024
Why people pay more for brands than products
Insights
06.05.2024
Four different types of brand storytelling
Insights
16.02.2024
Why customer experience is key to building your brand
Insights
16.02.2024
How storytelling creates customer loyalty
Insights
20.01.2024
Should you rebrand? A practical guide
Insights
17.01.2024
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