our journal

News, notes and insights.

Notes from us. Mostly about brand. Sometimes about everything else.

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How to build a brand that matters in 2025

Rebrand vs refresh: Making the right decision for your business

What is branding?

The brand you already have but don't realise you have

What actually sells: The product or the brand?

What is brand strategy? A simple guide

Why people pay more for brands than products

How to develop a unique and memorable brand in 2024

Four different types of brand storytelling

Your new brand partner.

Great work starts with a good conversation.